Some of you may already know that in July 2018, Catapult is launching a brand-new version of our Quote Management System (QMS) – the Catapult QMS 5.0. This is our flagship product. As one of the main architects of this release, my excitement is growing as we count down to the official launch. We’ve given a few of our customers sneak previews and even enrolled two clients in an early beta testing program. Thus far, the positive feedback has exceeded our expectations. While I would like to tell you about the release, I don’t want to ruin the surprise. So, instead, I will share how Catapult crafted our new vision of the future. Below are the core concepts we adopted that allowed us to revamp and reimagine QMS 5.0:
Expert-Oriented User Experience
Many quote management systems are designed by industry outsiders. These opportunists lack the “insider” understanding of the day-to-day inside NVOCCs and forwarders. While working at an NVOCC, I used to sling rates to customers on a daily basis. Over the years, I’ve tried many contract and rate management products. I can tell you that most products have sidelined user experience and expert knowledge in exchange for a lower price point. When I started designing QMS 5.0 in 2017, I knew that the focal point had to be the end-user experience. In preparation for this project, I spoke to our existing users, interviewed companies who decided not to use Catapult, and poured over our backlog of feature requests from customers. Lastly, I applied my personal knowledge of preparing freight quotations to ensure everything we developed would delight actual users.
Focus on the Quoting Process
Having used Catapult QMS in my previous job, I knew Catapult’s ability to manage rates and contracts was second to none. While Catapult has always offered quote management capabilities, they were always overshadowed by contract and rate management. Armed with clear and resounding feedback from the market, we set out to solve the quote management problem by focusing on an extremely easy-to-use interface that speeds up responses to end-customers with the highest degree of accuracy. To meet this goal, we considered real world use cases. We designed the entire user experience based on a number of standard (and non-standard) flow of the quoting process. This meant that the new system had to be smarter, adaptable to the variety of processes at different forwarders, and — most importantly — be available on the go.
The Digitized Logistics World
Today’s marketplace is full of buzzwords. These include the cloud, blockchain, big data, the internet of things and artificial intelligence. If we look past the hype and focus on our needs of today, there is one primary goal for our trade; we must advance digital business practices in the transportation and supply chain industry. For too long, we’ve been looked at as a backwards change-resistant industry. The finance, retail, and healthcare industries used transportation as a case study of what happens when there is a lack of innovation and abundance of complacency. In the last few months, many of the largest players in the freight space have shown willingness to accept the digital revolution. I am happy to announce we will be a player and contributor to the paradigm shift. Our industry has the potential to leapfrog the others, because we’ve seen their mistakes. QMS 5.0 is designed around an increasingly younger and more digitized workforce. This group of users expects an intuitive interface that requires minimal training (think Instagram), the ability to analyze options (think Kayak), collaboration capabilities (think Google Docs), and a seamless experience regardless of platform (think Wired.com). The software should not stand in your way, but aid in your daily routine. Catapult QMS 5.0 is, by far, the most exciting project I’ve worked on in my professional life. The object of this blog is to give you a high-level understanding of why this new release is so meaningful to Catapult and myself. I will be writing more about the release soon, so please check back. Perhaps this blog may make more sense after you have seen the release. Oh, and feel free to leave me a comment or send me an email.
About the Author
Chris Dillard (firstname.lastname@example.org) heads up the Product Design function at Catapult, an Accelya Company. He has eight years working in the transportation industry including a stint managing client rates and carrier contracts at TSC Container Freight prior to creating and maintaining a self-designed freight quotation system. Chris is an avid student of technology, process engineering and user experiences.